About JDE Professional España Company

Jacobs Douwe Egberts Professional España is a Spanish company focused on delivering high-quality coffee and coffee equipment. They pride themselves on their eco-conscious approach to bean processing, overseeing each stage of the production process. JDE Professional’s goal is to supply businesses with premium coffee products and services, making them an ideal partner for cafés, restaurants, and hotels throughout Spain.

Challenge: Lead Generation Campaign

JDE Professional approached AURA Promote to strengthen their marketing strategy, as standard channels were failing to produce the necessary results. The primary goal was to generate new qualified leads and grow their client base using Cold Email campaigns with targeted precision.

Analysis and Strategy: AURA Promote’s Approach

Before starting the campaign, our team conducted in-depth market research, segmenting the target audience and uncovering the main needs of JDE Professional’s clients. Leveraging the Smart Contact Analyzer, we divided the audience according to their interests and needs, ensuring that each message was as relevant and compelling as possible. This approach provided the groundwork for creating customized email sequences with a personalized touch.

Custom Outreach and Impactful Messaging

We developed an email sequence that captured interest and prompted potential clients to take action. We used automated sequences with A/B testing to identify the most effective wording and messaging. The entire sequence was carefully optimized, and the messages were tailored for each audience segment.

Campaign and Achievements

The campaign proved to be highly effective – in just 10 weeks, we generated 71 qualified leads, resulting in a 250% increase in leads compared to previous company metrics. The open rate was 21%, and the CTR reached 6%, indicating the success of our segmentation and personalized outreach.