Challenge
Limpiezas Loma is a company operating in the commercial cleaning sector, seeking a way to consistently attract new clients for business expansion. Due to a saturated market, they struggled to stand out from competitors and ensure a steady flow of inquiries from target clients. The main goal was to create a sustainable lead generation system capable of supporting the company’s growth.
Solution
The team at AURA Promote developed a Cold Email campaign strategy focused on systematic lead generation. To maximize the campaign’s effectiveness, we utilized our unique tool, Smart Contact Analyzer, which helped identify the most relevant segments of potential clients and improve the efficiency of each contact
Our process included the following stages
- Contact Analysis and Segmentation: We launched Smart Contact Analyzer for an in-depth analysis of the contact database, identifying target companies most in need of commercial cleaning services. Segmentation was done based on parameters such as geography, business size, and industry, which helped us create personalized communication.
- Development of Personalized Email Content: In each email, we focused on the specific needs of the target audience, such as the importance of hygiene and cleanliness, time savings, and cost reduction in cleaning services. This approach made potential clients feel that the message was tailored specifically to them.
- Testing and Strategy Optimization: We tested several subject line and CTA (call-to-action) variations, analyzing the results and adapting the emails to the most effective formats. This optimization improved email open rates and engagement levels.
- Automated Follow-up Sequences: Our follow-ups helped stay visible to interested clients who didn’t immediately respond to the initial email, keeping their attention and guiding them toward closing the deal.
Results
With a carefully crafted strategy, Limpiezas Loma was able to consistently generate up to 30 new leads each month, which allowed the company to confidently scale its operations and enhance its market position. Furthermore, the brand’s visibility grew, leading to increased trust and simplified client acquisition.
Conclusion
Through targeted Cold Email campaigns and contact analysis tools, AURA Promote supported Limpiezas Loma in developing a powerful lead generation system. This allowed the company to reliably attract new clients, strengthen its market presence, and achieve steady growth.
