About the Company
Saltoki Iluminación specializes in designing and manufacturing LED solutions for commercial and industrial use, delivering products that enhance energy efficiency and elevate the aesthetics of any space.
The company serves a wide range of clients and is constantly seeking opportunities to expand its reach both within Spain and internationally.
Challenge
Despite high demand for its products, the company faces intense competition and high lead generation costs, which led them to turn to AURA Promote for developing a Cold Email campaign.
Leveraging the Smart Contact Analyzer and Segmentation
To enhance the relevance and effectiveness of the campaign, the Smart Contact Analyzer tool, developed by AURA Promote specifically for analyzing and segmenting contact databases, was utilized. It allowed for precise audience segmentation for Saltoki Iluminación, identifying key target groups for personalized messaging. Segmentation also enabled the inclusion of specific offers and messages aimed at boosting conversion rates.
Campaign Content and Optimization
AURA Promote provided Saltoki Iluminación with a complete email marketing infrastructure setup, including domain warming, optimization, and contact database segmentation. Our team developed personalized copy for each segment of the target audience, set up A/B testing, and automated the touchpoint sequences.
Results and Key Achievements
Within 14 weeks of launching the campaign, Saltoki Iluminación received 83 leads, significantly exceeding the client’s expectations and delivering tangible business results.
The use of the Smart Contact Analyzer and a systematic approach to A/B testing made it possible to attract high-value leads in a competitive market, while also reducing customer acquisition costs compared to other channels.
